Millennials. Who are they?

There is a new generation of Americans emerging: they number more than two for every baby boomer (73 million at last count), spend $150 billion a year, influence another $50 billion in family purchases – making the total $200 billion, and they grew up on MTV and the internet.

Millennials, or Generation Y, were born between 1977 and 1997. This generation is already a huge market force with a power that will only grow as today’s teenagers become adults.

Why is this important?

In order to communicate with Millennials, many of us will need to learn a new language.

In the next few posts, we will explore some of the differences between Millennials and the generations before them. Including: differences in technology and values.

Stay tuned.