Five Great Reasons to Jump on the Social Media Train

August 7, 2007 at 4:29 am 4 comments

Tomorrow evening, I’m doing an informal presentation to a local group of music industry professionals about social media. My part of the talk will be on the benefits of social media.

Music and social media seem to go hand-in-hand. Having a MySpace presence, for example, is just the cost of admission these days. Music is, by nature, such a collaborative industry so it makes sense that these tools would work well.

The major benefits to jumping in with both feet:

1. Make Deeper Connections

Social media can build deeper connections with customers, clients and fans to complement the broad reach of advertising and one-way promotions like community calendars, posters, etc.Social media allow your customers, clients and fans to talk back, giving you the opportunity to listen to what they are saying.

2. It’s a Small World, Join the Conversation

You’ve gotta be on MySpace. It was made for musicians. In addition, there are hundreds of artists participating in blogging, podcasting, videocasting, etc. Why aren’t you? It’s cheap (or free), easy and has measurable benefits.

3. Be Human

The “voice” you use in your blogging, podcasting or social networking interactions should be your authentic voice and should give your oganization personality. If you represent a venue, find someone who can create that voice to drive your social media efforts.

4. Be findable and create Web site traffic

Google loves fresh content. Blogging, podcasting, participating in MySpace or Facebook allows you to produce content quickly and easily without any technical expertise. It also creates the “currency” of social media (links!) that allow others to share your content quickly and easily.

5. Meet your marketing objectives

Social media are not a strategy, they are a set of tools to complement and supplement what you’re already doing. Blogging is one tool to increase attendance at an event, for example. But it’s not the only tool. A blog can work hand-in-hand with posters, event calendars, street promotions and MySpace and a podcast.

These tools present terrific opportunities for small business because of the extraordinarily low production costs.

Need more info? Just ask!

Photo by Jason Miller Photography

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4 Comments Add your own

  • 1. Moksh Juneja  |  August 7, 2007 at 10:15 am

    hey, there are just 5!! You missed point number 2!!

  • 2. Moksh Juneja  |  August 7, 2007 at 10:19 am

    You mentioned it has measurable benefits, how is this possible? I am completely agree with you on the other benefits of Social Media, but if we present it to a company the cluster of social media tools it will surely be a complimenting the marketing strategy, we can term that has Social Media Strategy!!

  • 3. kellimatthews  |  August 7, 2007 at 5:10 pm

    You are quick! I just realized that myself. Fixed! Thanks. 🙂

  • 4. kellimatthews  |  August 8, 2007 at 6:09 pm

    It’s possible to measure the specific results that social media has. For example, blog traffic, number and type of comments, click-thrus to the primary Web site.

    If the objective is to increase attendance at an event, your strategy might be to use social media tools and the specific tactics could be social networking, blogging, podcasting, etc.

    The success/failure goes back to the objective. And you can use data (like that mentioned above) to show which tactics helped drive traffic and attendance.

    If you’re interested, I wrote a post on objectives/strategies/tactics a while back at my student-focused PR blog PRos in Training. You can get to it here: http://prosintraining.blogspot.com/2006/11/game-plan-objectives-strategies-tactics.html

    Thanks for the question. There’s a lot of people much smarter than me doing some interesting work in social media measurement. You should check out KD Paine’s blog.

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