Millennials. Who are they?

November 2, 2007 at 2:10 am Leave a comment

images.jpgThere is a new generation of Americans emerging: they number more than two for every baby boomer (73 million at last count), spend $150 billion a year, influence another $50 billion in family purchases – making the total $200 billion, and they grew up on MTV and the internet.

    Millennials, or Generation Y, were born between 1977 and 1997. This generation is already a huge market force with a power that will only grow as today’s teenagers become adults.

    Why is this important?

    In order to communicate with Millennials, many of us will need to learn a new language.

    In the next few posts, we will explore some of the differences between Millennials and the generations before them. Including: differences in technology and values.

    Stay tuned.


Entry filed under: marketing, public relations, Uncategorized.

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