Keep Your Ear to the Ground

December 14, 2007 at 12:48 am 1 comment

Safeguarding your reputation means listening not only to the “word on the street,” but to what’s being said online. Have you googled yourself lately?

A few tips for listening:

Set up Google alerts for, minimally, your name and your organization’s name. You can also add names of other prominent people in your organization (CEO, Executive Director, members of your Board of Directors).

Advanced Google alerts might include topics or issues that your organization is connected to. For example, a nonprofit organization that provides health care for low-income residents or those without insurance might include search terms like “universal health care” or “health insurance coverage.” This will allow you to track news, blogs and even video on these issues and keep up with the media.

Learn more about Google alerts here.

Other free options for monitoring include Technorati, Blogpulse and the download BuzzMonitor (which is from the World Bank, oddly enough).

There are also paid options, of course. And plenty of experts to help you navigate the options.

Photo: Corbis

Entry filed under: social+media. Tags: .

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1 Comment Add your own

  • 1. Jonathan Bernstein  |  December 21, 2007 at 9:37 pm

    Great suggestion re Google Alerts. What some people don’t know is that besides Google “News Alerts” there are also Google “Blog Alerts” that specifically track what’s being said on blogs and which turn up data you would not necessarily see with a Google “News Alert.” I have found it prudent and profitable to track both ways for my clients.

    Jonathan Bernstein, President
    Bernstein Crisis Management, Inc.

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