Don’t Reinvent the Wheel

January 6, 2008 at 3:54 am 1 comment

Regardless of your industry, a collective body of knowledge exists. These best practices help to identify how like organizations have faced similar challenges.

How to find best practices:

  • Identify the area(s) that you’re interested in exploring. Don’t limit yourself to simply your industry, but think about your target audience, your geographic reach or complementary products or services.
  • Talk to your trade association. Many trade associations have research databases that provide a wealth of information on industry trends.
  • For specific best practices related to public relations and marketing, industry resource sites such as MarketingProfs and Marketing Sherpa are terrific. If you’re a PRSA member, you can access the association’s knowledge base.

Best practices, however, shouldn’t stymie creativity or result in simply following the status quo, but provide inspiration and lessons learned.


Entry filed under: marketing. Tags: , , , , , , .

Keep Your Ear to the Ground

1 Comment Add your own

  • 1. Niyah  |  February 21, 2008 at 7:26 pm

    I find this ironic that I came across this because of my life situation right now. I am about to graduate and thinking about having to get a job. I don’t want any job in PR I want a job in PR that is meaningful and one that makes me feel happy about going to work Monday morning. This has helped me think about what areas I am most interested and from there I can look for work that will be fulfilling. Thanks.

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