Don’t Reinvent the Wheel

January 6, 2008 at 3:54 am 1 comment

Regardless of your industry, a collective body of knowledge exists. These best practices help to identify how like organizations have faced similar challenges.

How to find best practices:

  • Identify the area(s) that you’re interested in exploring. Don’t limit yourself to simply your industry, but think about your target audience, your geographic reach or complementary products or services.
  • Talk to your trade association. Many trade associations have research databases that provide a wealth of information on industry trends.
  • For specific best practices related to public relations and marketing, industry resource sites such as MarketingProfs and Marketing Sherpa are terrific. If you’re a PRSA member, you can access the association’s knowledge base.

Best practices, however, shouldn’t stymie creativity or result in simply following the status quo, but provide inspiration and lessons learned.

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Entry filed under: marketing. Tags: , , , , , , .

Keep Your Ear to the Ground

1 Comment Add your own

  • 1. Niyah  |  February 21, 2008 at 7:26 pm

    I find this ironic that I came across this because of my life situation right now. I am about to graduate and thinking about having to get a job. I don’t want any job in PR I want a job in PR that is meaningful and one that makes me feel happy about going to work Monday morning. This has helped me think about what areas I am most interested and from there I can look for work that will be fulfilling. Thanks.

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